Stats show that 1 out of 2 people on the roads experience road rage, and 90% claim that it is due to congestion.

Brown noise is low frequency sound that is scientifically proven to calm the mind, and the sound of tyres on gravel is brown noise, so we saw an opportunity to create targeted ads using the sound of Continental tyres, and thanks to TomTom’s road traffic report, we were able to serve these ads during peak hour traffic.

Targeted Digital Ads clicked through to a longer version of the sound track which was available on Spotify.

USE OF DATA | DIGITAL | RADIO